Five strategies for identifying an audience

Posted on January 14, 2016

By Lisa Willemse About a month or so ago, I responded to a question posed on Twitter asking how many reads you hope for when you publish a piece of...

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Filed Under: Science Communication Lisa Willemse

How you can write a clickable science headline

Posted on December 15, 2015

By Lisa Willemse Have you ever finished writing an article or post only to struggle to come up with a good headline? If yes, you’re not alone:...

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Filed Under: Science Communication Lisa Willemse

Infographics: A Science Poster for the Mainstream

Posted on September 22, 2015

By Lisa Willemse If science posters and social media had a love child, it would be an infographic. Here’s why: they package concise bits of data...

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Filed Under: Science Communication Lisa Willemse

The Three Second Rule of Communications

Posted on July 22, 2015

By Lisa Willemse Most people are familiar with the “three second rule”, also called the five second rule, whether they use it themselves or...

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Filed Under: Science Communication Lisa Willemse

What we can learn about science communications from Ansel Adams

Posted on May 28, 2015

By Lisa Willemse The great landscape photographer and environmentalist, Ansel Adams, once said, “When words become unclear, I shall focus with...

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Filed Under: Scholarly Publishing Science News Science Communication Science and Art Lisa Willemse

A rebirth for science literacy?

Posted on April 24, 2015

By Lisa Willemse A few years ago, I attended a science communications conference where a speaker boldly pronounced that science literacy is dead. The...

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Filed Under: Science Communication Lisa Willemse

Reaching the elusive audience about vaccination

Posted on March 31, 2015

By Lisa Willemse Let’s begin with a hypothetical situation. A parent, an educated professional, who is undecided about whether to vaccinate a...

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Filed Under: Science News Science Communication Science Careers Lisa Willemse

The Bones of Science Communication - Part 2

Posted on November 27, 2014

Invited post by Lisa Willemse, Science Communicator This is the 2nd post in a two-part series featuring the development of Super Cells, a science...

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Filed Under: Science Communication Science Careers Science and Art Lisa Willemse

The Bones of Science Communication – Part 1

Posted on November 18, 2014

Invited post by Lisa Willemse, Science Communicator This is the first in a two-part series featuring the development of Super Cells, a science exhibit...

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Filed Under: Science Communication Science and Art Lisa Willemse


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