Science Communication & Media

Science Communication

" communication is about being a scientist in public: connecting non-scientists with your research and its role in everyday life..." Sarah Boon, What is this ‘science communication’ you speak of? (Feb. 2014)

Societies and Social Media

"Ultimately, a strong online and social media presence benefits the membership of a scientific society by increasing opportunities to connect with other researchers – as well as broadening the range of researchers with which to connect. It also provides a platform (e.g., blog) for public dissemination of research results, which is particularly important in an era when science is often seen as secondary to ‘real life’." Sarah Boon, Scientific Societies and the Internet Age (Jan. 2014)

Working with the Media

The Science Media Centre of Canada (SMCC) is a non-profit charitable organization that helps journalists report on science issues, resulting in media coverage that is more informed, accurate and incisive.

Additional resources:

A guide to the media for early career scientists by Standing Up For Science (PDF) Science Media Centre UK
The ‘Serious Scientist Myth’: Why Do We Think Most Scientists Don’t Talk to Reporters? (They Do.), Matt Shipman

The Video Abstract

A video abstract is a multimedia author-created summary of the research article. It serves to further highlight the research and improve understanding. Create a video abstract and submit it along with your next manuscript. 
Read more from University Affairs: Video Abstracts for beginners, by Jacob Berkowitz
Don't be shy, try a video abstract (from The CSP Blog)

Social Media for Scientists

Social media is becoming a powerful tool for communicating science. Here are some tips for how researchers can make the most of social media.


Twitter is proving to be a great place for sharing research and connecting with colleagues.


There are numerous research networks out there, though LinkedIn is an important network for professionals to connect and share.

LinkedIn tips for scientists, Catherine de Lange
Creating LinkedIn Groups for scientists (Slideshare)


Top 20 Facebook Applications in Science and Medicine

Article Level Metrics / Alternative Metrics

Research impact can be measured in a number of ways at the article level and in the social sphere. New tools and methodologies for doing so are becoming more and more prevalent.
Social Media ‘Likes’ Scholarly Publishing”: Cutting through the Noise to Build a Successful Journal Social Media Strategy - See more at: